Appetizing Thoughts: Demystifying Olive Oil

Olives growing on a tree.

We’re curious and thirsty for olive oil. Thirsty not just for using it in our favorite recipes, but learning more about it. Bill Sanders, an olive oil evangelist at Crush+Press, initially appears to have successfully reached his goal on Kickstarter to start a private label selling quality olive oil in the United States at competitive prices. However, the amount raised is based on a shoestring budget. Ideally, he needs to raise a total of $25-30k. In the following interview, Sanders demystifies olive oil and explains his quest for offering authentic olive oil at affordable prices. Read more