A few years ago, I wrote about the Taharka Brothers raising money for an ice cream truck in Baltimore, Maryland. Later, NPR.org voted Taharka Brothers as one of Maryland’s best Ice Cream shops to visit. Since then they’ve received numerous local awards. A few years ago, I wrote about the Taharka Brothers raising money for an ice cream truck in Baltimore, Maryland. I continue to follow them online to stay up-to-date with their creative events. Their initial press release and story stood apart from everyone because of the name of their ice cream flavors. The names are inspired by Cornel West, Langston Hughes and August Wilson. And, my design eye love their brand image: an ice cream sundae on top of a fist pump as the arm uses political books as a foundation.
Taharka Brothers
Appetizing Thoughts: Taharka Bros. Ice Cream Saves the Day
I need a break from the news. It’s emotionally draining, upsetting and people are either insensitive, forgetful and/or arrogant. I mean… there’s a rage growing inside of me. As this piece is being written, I’m finishing reading, The Warmth of Other Suns, by Isabel Wilkerson. It tells the story of the Jim Crow laws at the turn of the 20th century through the history of three people who left the south to pursue a better life in Northern cities and on the West coast. It explains how history created present day wealth gaps and how racism has evolved. Between this beautifully written historical book and today’s news, it makes me wanna scream.