Appetizing Thoughts: The Now and Future of First Fresh Olive Oil

Saffron Olive Oil Cookies with Blood Orange Glaze

In 2011, Bill Sanders of First Fresh Olive Oil was interviewed, in which he demystified olive oil and promoted the launch of a kickstarter campaign raising money to start a private label selling quality olive oil in the United States at competitive prices. Since successfully raising the funds, he has garnered two outstanding industry recognized awards, crossed the country to introduce his peppery tasting olive oil by offering tastings and learned a few start-up marketing lessons. In this follow up interview, he explains his future goals, inspiration from a recent Sicilian trip for First Fresh Olive Oil and why using olive oil in desserts is better, especially for the recipe—Saffron Olive Oil Cookies with Blood Orange Glaze —at the end of the interview. 
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